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"Make Money While You Sleep", "Make Money in Your Jammies", "Make Money While Sleeping in Your Jammies".  We've all heard the hype about making money and having money  pour in simply by opening up shop online. Maybe you’ve even spent some of your hard-earned money on a handful of empty promises. Before you give up on the hope of starting a home business online, here are a few things to consider.

Business on the internet has become a reality for all of us. Whether you are running one, or making online purchases, it is a viable business model. One of the problems you encounter when you think about starting an online business is finding a realistic business model that provides both income and stability. There are so many unreliable schemes offered, that is it difficult to determine what is legitimate, and what's a money grabbing scam.

When considering starting an online business, one of the first things to determine is how much time you have, and how much money you can invest. Is this something you want to do part time around your job and family? Or do you have the time, and self-discipline to devote eight or more hours each day to it? You will hear stories of people who are making thousands while they sit on the beach, but when you investigate further, you will find that in the beginning, these same people invested thousands of hours, and dollars, to get to that point.

Another consideration is how adept are you online? Do you have the technical skills to build a website, fulfill e-commerce functions, and manage social media online? These are all skills that can be easily mastered, but you need to remember there is a learning curve to any new skill. Allow yourself the necessary time to develop the skills you need to be successful. Even if you plan to outsource some of the technical work for your internet business, you will still need to understand the basic workings of your website.

Once you’ve determined how much time, money and technical skill you have, then it is time to decide on what type of home business you want. The choices for online start-ups are endless. You can sell a physical product, information, advertising, you can even create and "flip" websites. Let your imagination loose and you can find a business that fits your dreams. Many people fail at online businesses because they are trying to build their own business by following someone else’s dream. True online success will come from learning the skills you need, and applying them to your own passions.

Starting an internet business is really no different than starting any other type of business. You need a set of skills, you need time, money and determination to get it going, and you need a sense of commitment to keep it going. You need to have a plan to follow, to stay on track. You also need to have financial goals for your business, at the very minimum, a monthly income goal, so you know if you are spending your time on the right tasks. Lastly, you need to have a viable

marketing plan that is able to scale with your business expansion. Invest some time before you rush into any home business to determine what outcome you want, whether it’s extra income to pay off the mortgage, or outrageous money to chase all your desires. Decide if you can commit to the investment of time and money, then promise yourself to never quit. Your jammies are ready for the journey.

- PJ Sennette, S.O.S. Content Consultant